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FirstBank president Jim Reuter.

FirstBank, one of the largest private banks in the U.S., known for its philosophy of “banking for good,” opened the doors of its new Multicultural Banking Center. This new facility will provide special attention to clients from the 119 branches of the bank. The service center will also improve the way it serves its clients of Hispanic and Asian origin. “At FirstBank, diversity and inclusion are not just buzzwords, they are intrinsic values of the company,” said Amber Hills, President, Lakewood Market at FirstBank.